Performance Signals>Pain-Based Account Intelligence>Target only the accounts that matter.
Accounts found by the specific operational pain your product solves. Built around your product. Research-loaded. Qualified against real data. Rebuilt as your market moves. Compounding with every cycle.
Cull. The world's first Pain-Based Account generation engine.
Cull the Waste
50% of your lead list is bad data, bad qualification, pure waste. 95% of the rest aren't in market. Your data vendor knows. Your SDRs know. Your dashboards would know if they measured outcomes instead of activity. Everyone feels the hit rate. Nobody publishes the truth. The industry calls this the cost of doing business. It isn't. It's your pain.
It's the pain Cull solves.
Firmographics. Technographics. Intent. Engagement. That's the full hand your GTM stack plays — Apollo, Hubspot, 6sense, Bombora, Clay. The stack is deep. The investment is real. But none of these signal categories answer the question that matters: does this company actually need to buy?
Cull identifies operational data that reveals the businesses suffering from a problem your product solves. Before they show intent. Before they visit your website. Before they appear on anyone else's list.
Cull Performance Signals put you in front of your competitors.
Every ICP you ever built describes what your customers look like. Industry. Size. Tech. Revenue. Funding. But the two things that matter most are missing: pain and urgency. Does this business have the problem your product solves? And how badly do they need to fix it right now?
Cull knows.
Your existing signal stack — intent data, engagement triggers, job change alerts — gets dramatically better when you point it at a Cull-qualified list. Because those tools are now reading signals off accounts that actually have the underlying need. Every tool in your stack becomes sharper the moment the Cull Engine is underneath it.
Cull doesn't replace your stack. It fixes the foundation underneath it.
The Product
Cull recommends the Markets to target. The Segments suffering most. The Accounts that need you.
Every Account the Engine qualifies is built on three foundations
Operational data specific to the market and product category. The fifth signal category — the one no other stack reads. The raw material.
The Engine reads the Performance Signals and clusters Accounts into Pain-Based Segments. Grouped by what they're suffering, not what they look like. The ICP you could never write.
Super-qualified Accounts with Pain-Based research on every one. Everything a seller needs to work the Account — grounded in the segment, specific to the business.
For every Account you get
Same foundation problem. Different chair.
No PMM. Growth stalled.
Owns GTM strategy with no product marketing team. Can't afford months of consulting to fix the foundation. The Cull Engine replaces that with Pain-Based intelligence — Markets recommended, Segments discovered, Accounts qualified — in hours.
Ninety-day window. Board needs answers.
Inherited a GTM motion that isn't delivering. Pipeline full of noise. The Cull Engine diagnoses the problem, realigns the team around Pain-Based Segments, and delivers a pain-qualified Account list in days — not months.
Working harder. Returning less.
Response rates on the floor. Team grinding broken lists every day. The Cull Engine hands them a list worth working — Pain-qualified Accounts, Buying Committees mapped with live contacts, Outreach Foundations per role.
Cull is not another platform competing for your team's time. The Engine plugs into the stack you already run. Outputs surface where you want them: inside your CRM, in Slack, in your chat tool of choice or in the Cull App.
Command the Engine from anywhere. Ask Slack for markets. Ask your chat for Segments. Ask for the Accounts to work this week. The Engine answers.
Permissions scoped by role. An SDR sees the Accounts on their patch. A CRO sees the full pipeline view. A product marketing manager gets the segment intelligence to brief the team. Each user gets what matters to them. Nothing more.
Cull refreshes on command or on a schedule. Consign yesterday's snapshot to history. See how markets move. How Segments change. You're always on the front foot. And with every cycle, your Corpus sharpens — segments refine, signal thresholds tighten, qualification deepens. The longer you subscribe, the sharper the intelligence.
Not a chatbot with a sales skin. Not thirty minutes on ChatGPT. Cull is built from the ground up to do one job: find the businesses suffering from a problem your product solves.
A few sequential prompts won't get you close. Product intelligence, market research corpus, a Corpus that compounds every cycle. Context most stacks never reach.
AI runs at scale. Humans set the frame, validate the methodology, check the output. No hallucination factory. No black box.
Structured. Cited. Traceable. Every claim backed by source data. Every output queryable back to the signal that produced it.
The Cull Engine runs in hours. Hook it up to Apollo, ZoomInfo, whatever you're on. Start first thing. Find your Markets by lunch. Segments by close. Come back in the morning to a fully qualified Account list, ready to work.
Transparent pricing. Full feature access. No per-seat pricing. No freemium tier.
Every tier gets the full Engine. Only the number of your products changes.
Every tier includes
Premium add-on to any tier
Want your Pain-Based Segment off the market? Buy it out. No competitor can subscribe for the same Segment in your market. Your Accounts. Your intelligence. Your territory. Locked.
Call us for Lock Out pricingPartnership
If you want hands-on help to get the most from the Engine — shaping your targeting strategy, orchestrating the Engine's output with your existing GTM stack, tightening the hand-off from list to outreach to meeting — we offer a partnership service alongside the subscription.
Talk to us. Bespoke engagements, scoped to what you need.
Talk to usRead the manifesto →